For Search Engine advertising to be effective, the target audience must be properly identified and the keyword phrases used for searching must be placed strategically on the website.
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Q14: The main advantage of the internet in
Q15: Which one of the following is an
Q16: With online tracking , it is possible
Q17: Opt-ins typically lead to lower response rates
Q18: True measure of effectiveness of ads on
Q19: To prevent outsiders from accessing the intranet,
Q21: A possible bias with on-line research is
Q22: Using Google analytics, marketers can strengthen their
Q23: Online tracking mechanisms
A) Provide visual cues to
Q24: Factors that can have an influence on
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