True measure of effectiveness of ads on the WWW is measured by

Question

Quizplus · Accepted Answer

"Click-through" rates measure the number of clicks an ad receives relative to the number of times it is displayed, which provides a more accurate measure of engagement and effectiveness than simply counting the number of viewers or impressions. AdCount may measure the number of times an ad is displayed, but this doesn't necessarily reflect whether it is being seen or engaged with. Similarly, simply counting the number of Web cruisers who see an ad doesn't provide information on how they respond to it.

True Measure of Effectiveness of Ads on the WWW Is