One of the problems in applying accounting data to marketing information needs are that unit breakdown, such as geographic areas or product types, may differ.

Name: One of the problems in applying accounting data to marketing information needs are that unit breakdown, such as geographic areas or product types, may differ.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Accounting data may not be broken down in the same way as marketing data, making it difficult to apply to specific marketing information needs.

One of the Problems in Applying Accounting Data to Marketing