Data on outcomes-marketing effort expended-can range from budgets and schedules of expenditures to salespeople's call reports.
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Q8: Primary data are data that were collected
Q9: One of the problems in applying accounting
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Q11: The primary advantage to computer retrieval methods
Q12: Standardized data are collected especially for a
Q14: Because there is often a time lag
Q15: The researcher should be aware of the
Q16: Data on orders received or invoices billed
Q17: Sales reports are an example of input
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