Which of the following are problems associated with secondary data in international marketing research:
A)the accuracy of data may vary on account of different definitions used in different countries
B)different countries have different tax structures and different levels of taxation
C)measurement units are not necessarily equivalent across countries.
D)differences in data accuracy on account of differences in the sophistication of procedures adopted.
E)all of these.

Question

Quizplus · Accepted Answer

All of the given options are problems associated with secondary data in international marketing research. The accuracy of data may vary due to different definitions used in different countries, different tax structures and levels of taxation, measurement units that are not equivalent across countries, and differences in data accuracy due to differences in the sophistication of procedures adopted.

Which of the Following Are Problems Associated with Secondary Data