An) ________ is a service that identifies groups of consumers who share demographic and lifestyle characteristics.
A)PRIZM
B)Dun's market identifier
C)Standard Industrial Classification
D)Economic Information System
E)Arbitron Panel

Question

Quizplus · Accepted Answer

PRIZM is a consumer segmentation system that identifies groups of consumers who share demographic and lifestyle characteristics. Dun's market identifier is a business database, Standard Industrial Classification is a system for classifying industries, Economic Information System provides economic data, and Arbitron Panel measures media audiences.

An) ________ Is a Service That Identifies Groups of Consumers