The purpose of an MDSS is to combine marketing data from diverse sources into a single database for line managers to enter interactively and obtain information.

Question

Quizplus · Accepted Answer

The purpose of an MDSS is to provide decision-makers with a centralized source of data from multiple sources such as sales data, customer data, and market data, helping them to make informed decisions about marketing strategies. The system provides tools for analyzing, filtering, and visualizing data to identify trends, opportunities, and potential problems. Users can interact with the system by inputting data and receiving reports and recommendations based on the analyzed data.

The Purpose of an MDSS Is to Combine Marketing Data