A database typically contains data from all sources, stored in a sufficiently disaggregated way so that it can be analyzed by products or geographic regions or customers or by time intervals.
Correct Answer:
Verified
Q14: The purpose of an MDSS is to
Q15: Though MDSS leads to substantial cost savings,
Q16: A good MDSS should be able to
Q17: Even if a company has an in-house
Q18: _ research is conducted to develop marketing
Q20: Which of these is a continuing and
Q21: Selective service firms are
A)firms with specialized data
Q22: Marketing research firms that are involved only
Q23: Models are used to
A)test alternative marketing programs.
B)assist
Q24: Firms that work with individual clients and
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