Which of these is a continuing and interacting structure of people, equipment, and procedures designed to gather; sort; analyze; evaluate; and distribute pertinent, timely, and accurate information to decision makers?
A) database
B) information system
C) decision support system
D) none of the above
Correct Answer:
Verified
Q15: Though MDSS leads to substantial cost savings,
Q16: A good MDSS should be able to
Q17: Even if a company has an in-house
Q18: _ research is conducted to develop marketing
Q19: A database typically contains data from all
Q21: Selective service firms are
A)firms with specialized data
Q22: Marketing research firms that are involved only
Q23: Models are used to
A)test alternative marketing programs.
B)assist
Q24: Firms that work with individual clients and
Q25: PRIZM, a Claritas Corporation product that forms
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