PRIZM, a Claritas Corporation product that forms clusters of the population on the basis of lifestyle and Zip Code classifications, is an example of:
A) selective service
B) syndicated service
C) branded products service
D) standardized service
Correct Answer:
Verified
Q16: A good MDSS should be able to
Q17: Even if a company has an in-house
Q18: _ research is conducted to develop marketing
Q19: A database typically contains data from all
Q20: Which of these is a continuing and
Q21: Selective service firms are
A)firms with specialized data
Q22: Marketing research firms that are involved only
Q23: Models are used to
A)test alternative marketing programs.
B)assist
Q24: Firms that work with individual clients and
Q26: A decision support system
A)retrieves data, transforms it
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