All of these is true of market research except it:
A)designs the method for collecting information
B)manages and implements the data collection process
C)generates information for external use only
D)analyzes, and communicates the findings and their implications

Question

Quizplus · Accepted Answer

Market research does not generate information for external use only, but it can also be used internally to make strategic decisions within a company.

All of These Is True of Market Research Except It