In a marketing planning process, scanning the environment and identifying the threats and opportunities is
A)situation analysis.
B)strategy development.
C)marketing program development.
D)opportunity analysis.

Question

Quizplus · Accepted Answer

Scanning the environment and identifying the threats and opportunities is a part of situation analysis in the marketing planning process. It involves analyzing both internal and external factors that may affect the company's performance, market share, and profitability. Through situation analysis, a company can develop strategies to leverage its strengths and opportunities, while mitigating its weaknesses and threats.

In a Marketing Planning Process, Scanning the Environment and Identifying