Performance monitoring takes place in which stage of the marketing planning process?
A)Implementation
B)Situation analysis
C)Marketing program development
D)Strategy development

Question

Quizplus · Accepted Answer

Performance monitoring takes place in the implementation stage of the marketing planning process. This is where the actual execution of the marketing plan occurs, and performance monitoring is necessary to ensure that tactics are implemented effectively and goals are being achieved.

Performance Monitoring Takes Place in Which Stage of the Marketing