Low rates of diffusion should be approached cautiously because they can signal a market opportunity or lack thereof resulting from:
A)low income levels, use of a substitute product or lack of acceptance.
B)high income levels, use of a substitute product or lack of acceptance.
C)low income levels, lack of substitute product or lack of acceptance.
D)high income levels, lack of substitute product or lack of acceptance.

Question

Quizplus · Accepted Answer

Low rates of diffusion can be a result of various factors such as low income levels of the target market, the availability of alternative (substitute) products, or a lack of acceptance or demand for the product. High income levels, on the other hand, could indicate a market with greater potential for success. Therefore, Option A best represents the possible reasons for low rates of diffusion.

Low Rates of Diffusion Should Be Approached Cautiously Because They