What affects the ability of both industrial customers and consumers to buy and also introduces uncertainty into both the marketer's planning process and consumers' buying habits?
A)Higher purchasing power parities
B)Stagnation
C)Deflation
D)Inflation

Question

Quizplus · Accepted Answer

Inflation affects the ability of both industrial customers and consumers to buy as it leads to a decrease in the purchasing power of money. This introduction of uncertainty into the marketer's planning process and consumers' buying habits as they may have to adjust their budgets and spending patterns due to the increased cost of goods and services. Higher purchasing power parities would actually lead to increased buying power for both industrial customers and consumers. Stagnation and deflation would also have negative impacts on buying ability and certainty in the market.

What Affects the Ability of Both Industrial Customers and Consumers