The importance of structuring channel relationship is further compounded by the fact that the channel decision is the most long-term of the marketing mix decisions in that, once changed, it cannot easily be dissolved.

Question

Quizplus · Accepted Answer

Channel relationships, while important and often long-term, can be adjusted or dissolved if necessary, although it may involve significant effort, cost, and strategic realignment.

The Importance of Structuring Channel Relationship Is Further Compounded by the Fact