In the last few years, the global/local controversy has been most evident in branded consumer products.

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The controversy over global vs. local products has been particularly visible in the consumer products industry in recent years, with many consumers expressing a preference for locally-made or sourced goods over those produced or sourced globally. This has led to a variety of marketing and branding strategies, such as emphasizing a product's local origins or highlighting its global reach and popularity.

In the Last Few Years, the Global/local Controversy Has Been