Which of the following is not one of the managing unit's responsibilities in a global marketing organisation's product development process?

Question

Quizplus · Accepted Answer

The managing unit in a global marketing organisation is typically responsible for the overall coordination and integration of product development activities on a global scale, including technical development, planning, manufacturing, and support. Localisation of the product to incorporate specific product goals is usually the responsibility of local units or teams, which adapt the global product to meet local market needs and preferences.

Which of the Following Is Not One of the Managing