Question 1

Which of the following is not one of the managing unit's responsibilities in a global marketing organisation's product development process?

Accepted Answer

The managing unit in a global marketing organisation is typically responsible for the overall coordination and integration of product development activities on a global scale, including technical development, planning, manufacturing, and support. Localisation of the product to incorporate specific product goals is usually the responsibility of local units or teams, which adapt the global product to meet local market needs and preferences.

Question 2

Which of the following statements about global product launch is correct?

Accepted Answer

A simultaneous worldwide introduction solves the 'lame duck' problem, where a product may lose its appeal due to a delayed launch in some countries. However, it does not necessarily mean introducing the product in absolutely all countries at once, and it is not necessarily overrated depending on the product and market.

Question 3

Which of the following is often a challenge when using teams or approaches that require cooperation between R&D centres?

Accepted Answer

The answer of Which of the following is often a...

Question 4

What function does the international team fulfil in the product development process?

Accepted Answer

The international team provides support to subsidiaries and international input into the planning efforts, which is important in ensuring that the product development process takes into account the needs and perspectives of customers and markets in different regions. While other functions such as implementing package shipping requirements, establishing communication channels, and financing may also be important in the product development process, they are not necessarily specific to the international team.

Question 5

According to the textbook, which of the following is false?

Accepted Answer

The textbook does not mention Harvey Milk as a company, therefore, it cannot have a test market in Australia.

Question 6

Product development phases include:

Accepted Answer

C) Screening, scale-up, and commercialisation are standard phases in product development, encompassing the initial evaluation, pilot production, and market launch stages, respectively.

Question 7

Which of the following is not a reason why investments for R&D abroad are made?

Accepted Answer

Investments for R&D abroad are typically made to aid technology transfer, develop new products for foreign markets, and generate new technology. The option about newness of product, customer characteristics, and geographical proclivity does not directly relate to the reasons for R&D investments abroad, which are more focused on innovation, adaptation to local markets, and technological advancement.

Question 8

Global marketers have choices in terms of branding within the global, regional and local dimensions.Which of the following is not available to them?

Accepted Answer

Co-branding with the smallest competitors is not a choice available to global marketers as it would not bring much value to the brand and may lead to dilution of the brand.Most global marketers prefer co-branding with well-established or popular brands.

Question 9

Which of the following is not a procedure used to test products for multi-national release?

Accepted Answer

Reliability tests, pilot plant, and mini-launches are all common procedures used to test products for multi-national release. Analogies testing, however, is not a recognized procedure for testing products for multi-national release.

Question 10

Which of the following is false?

Accepted Answer

All of the statements are true, so there is no false statement.

Question 11

What are the three basic criteria upon which a new product competing for limited development funds is screened?

Accepted Answer

The three basic criteria upon which a new product competing for limited development funds is screened are market, technical and financial. These criteria help evaluate the potential success and feasibility of the product. Procurement, production and profit are important factors but fall under the financial criteria. Affirmative action, political sensitivity and cultural significance are important societal factors but do not directly impact the success and feasibility of the product. Channel height, weight and width are irrelevant criteria for screening new products.

Question 12

Many products are developed and prototyped by ____________, which are companies, organisations or individuals who are ahead of trends or have needs that go beyond what is available at present.

Accepted Answer

Lead users are ahead of trends and have needs beyond what is available at present. They are often used to develop and prototype new products. Innovators may also be involved in product development, but not all innovators are necessarily ahead of trends or have unique needs. Massive buyers and selected users may provide feedback on existing products, but they are not typically involved in prototyping or new product development.

Question 13

Which of the following is not usually a member of a product development team?

Accepted Answer

A natural resources expert usually does not belong to a product development team, unless the product is directly related to natural resources or the environment. The other options are typically part of a product development team, which typically includes members from various departments such as marketing, finance, engineering, research and development, and quality control.

Question 14

What does CAD stands for?

Accepted Answer

CAD stands for Computer-aided design.

Question 15

Which of the following statements is false?

Accepted Answer

Procter & Gamble did not create the perception that dandruff is useless. They actually created the perception that it is a problem that needs to be solved, which led to the development of Head & Shoulders shampoo.

Question 16

When a company wishes to improve technology transfer from the parent firm to the subsidiary, it would:

Accepted Answer

The answer of When a company wishes to improve technology...

Question 17

Lead users are:

Accepted Answer

Lead users are both companies, organizations or individuals who are ahead of trends and those who have leads that are not available at present. They are considered to be valuable sources of innovation and new ideas as they are able to identify unmet needs and develop solutions that can benefit a wider market. Therefore, option D is the best choice as it accurately describes the characteristics of lead users.

Question 18

A product portfolio based on _______ allows the analysis of business entities, product lines or individual products.

Accepted Answer

Growth rates and market share positions are used in portfolio analysis to evaluate and categorize products or business units based on their performance and market dynamics.

Question 19

Which of the following is not a brand's benefit to the customer?

Accepted Answer

Extending the user's self-image is not a brand's benefit to the customer. It is rather a psychological effect on the customer caused by the brand. The benefits to the customer provided by the brand are simplified choices, reduced risk in buying decisions, a sense of community, and more.

Question 20

When engaging in product development, a firm that leaves product development to individual units will most likely:

Accepted Answer

When product development is left to individual units, it is likely that each unit will develop its own unique processes and technologies. This can lead to difficulties in transferring knowledge and experience between units, which can slow down the product development process and increase costs. It may also result in inconsistent product quality and a lack of standardization.

Quiz 10: Product and brand management in international markets