Lead users are both companies, organizations or individuals who are ahead of trends and those who have leads that are not available at present. They are considered to be valuable sources of innovation and new ideas as they are able to identify unmet needs and develop solutions that can benefit a wider market. Therefore, option D is the best choice as it accurately describes the characteristics of lead users.

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Lead Users Are

Question 37

Multiple Choice

Lead users are:

A) companies, organisations or individuals who are ahead of trends.
B) clients who buy the greatest volume of products.
C) those who have leads that are not available at present.
D) companies, organisations or individuals who are ahead of trends; and those who have leads that are not available at present.

Correct Answer: