Which of the following plays an overwhelming role in the customer choice process?

Question

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The reputation of the service provider plays an overwhelming role in the customer choice process. Customers are more likely to choose a service provider with a good reputation, based on the experiences of other customers they know or online reviews they have read. While the other choices (impression, customers, and image) may also influence the customer choice process, they do not have the same level of impact as reputation.

Which of the Following Plays an Overwhelming Role in the Customer