The purpose of direct marketing is establish a relationship with a customer in order to:

Question

Quizplus · Accepted Answer

The purpose of direct marketing is to directly initiate immediate and measurable responses from customers, such as making a purchase or signing up for a service. By establishing a direct relationship, the marketer can track and measure results quickly and accurately. While personalisation is a key element of direct marketing, it is not the sole purpose.

The Purpose of Direct Marketing Is Establish a Relationship with a Customer