The creative people must have a clear idea of the characteristics of the audience expected to be exposed to the message.Customer motivations will vary.According to the text, which of the following is not a factor?
A) The diffusion of the product or service into the market
B) The criteria on which the customer will evaluate the product
C) The product's positioning
D) Market wealth and potential
Correct Answer:
Verified
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Q49: The following are among the reasons cited
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Q51: Why do international marketers use advertising agencies?
Q52: What is harmonisation of strategy?
Q53: Which of the following is not a
Q54: The advertising effectiveness measures most used include:
A)sales,
Q55: What is the main concern about using
Q56: Which of the following is incorrect?
A)Coca-Cola's worldwide
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