What is the main concern about using a multinational mega-agency?
A) The agency will not be able to provide effective marketing solutions.
B) The agency will charge fees to the buyer that exceed the original costs in the bid.
C) There will be a conflict of interest.
D) The agency won't be able to manage the pressure of serving an international company.
Correct Answer:
Verified
Q46: Which of the following is not one
Q48: The purpose of direct marketing is establish
Q49: The following are among the reasons cited
Q50: What is the largest marketing organisation (in
Q51: The creative people must have a clear
Q52: What is harmonisation of strategy?
Q53: Which of the following is not a
Q54: The advertising effectiveness measures most used include:
A)sales,
Q56: Which of the following is incorrect?
A)Coca-Cola's worldwide
Q58: Which of the following statements is incorrect?
A)Cinema
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