The advertising effectiveness measures most used include:
A) sales, awareness and recall.
B) expert testimony.
C) profitability, coupon return and medium.
D) customer feedback.
Correct Answer:
Verified
Q46: Which of the following is not one
Q48: The purpose of direct marketing is establish
Q49: The following are among the reasons cited
Q50: What is the largest marketing organisation (in
Q51: The creative people must have a clear
Q52: What is harmonisation of strategy?
Q53: Which of the following is not a
Q55: What is the main concern about using
Q56: Which of the following is incorrect?
A)Coca-Cola's worldwide
Q58: Which of the following statements is incorrect?
A)Cinema
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