Cisco Systems' Networking Academy is an example of how a marketer can link philanthropic strategy, its competitive advantage and broader social good.To address a chronic deficit in IT job applicants, the company created the Network Academy concept to contribute networking equipment to schools.This is an example of:

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Cisco Systems' Networking Academy is an example of cause-related marketing. The company created a philanthropic strategy to address a social issue (deficit in IT job applicants) while leveraging its competitive advantage in networking equipment. By contributing this equipment to schools, the company is also promoting its brand and products. This is an example of how a company can do well by doing good.

Cisco Systems' Networking Academy Is an Example of How a Marketer