_______ allows the creation of an individual relationship with each customer or prospect.

Question

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Database marketing allows companies to collect and analyze data on individual customers, allowing for personalized communication and tailored marketing efforts to build individual relationships with each customer or prospect. Direct marketing, online marketing, and telemarketing can all be used as tactics within database marketing strategies, but database marketing is the overarching strategy that allows for personalized relationship building.

_______ Allows the Creation of an Individual Relationship with Each