The international marketer should be most alert to __________.For instance, while eye contact in North America and Europe may be direct, the cultural style of the Japanese may involve markedly less eye contact

Question

Quizplus · Accepted Answer

Cultural noise refers to the differences in cultural norms and behavior, including non-verbal communication such as eye contact, facial expressions and gestures. Therefore, being alert to cultural noise is crucial for international marketers to navigate cultural differences and avoid misunderstandings.

The International Marketer Should Be Most Alert to __________