Trade publications can be classified as _______, which cater to a particular job junction cutting across industry lines; and _______, which deal with a specific industry.
A) distinct; general
B) general; distinct
C) vertical; horizontal
D) horizontal; vertical
Correct Answer:
Verified
Q23: Which of the following is not a
Q26: Which of the following is not a
Q27: Governmental clients are typically serviced through personal
Q28: Global media have:
A)target audiences on at least
Q29: Creating brand awareness by arranging to have
Q30: Planning promotional campaigns consists of:
A)seven stages, including
Q33: Nothing is more essential to the planning
Q34: The international marketer should be most alert
Q35: Which of the following is not a
Q36: An important aspect of research is to
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