Which of the following is not a major factor in the success of the marketer-intermediary interaction?

Question

Quizplus · Accepted Answer

While reciprocal ads may be a helpful tactic for building brand recognition and trust, they are not a major factor in the success of the marketer-intermediary interaction. The other choices - knowing the sales scene, researching the customer, and working with the culture - all relate to key aspects of building successful relationships between marketers and intermediaries.

Which of the Following Is Not a Major Factor in the Success