Nothing is more essential to the planning of international marketing communications campaigns than the establishment of clearly defined, measurable:

Question

Quizplus · Accepted Answer

Clearly defined, measurable objectives are essential for the planning of international marketing communications campaigns as they provide a clear target to work towards and help to evaluate the success of the campaign. Strategies, budgets, and costs are also important considerations in the planning process, but they are secondary to establishing clear objectives.

Nothing Is More Essential to the Planning of International Marketing