Governmental clients are typically serviced through personal selling efforts.Some industries, such as pharmaceuticals, traditionally rely on personal selling to service the clientele.This is an example of:

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The scenario described is an example of a push strategy, where personal selling efforts are used to push the product or service to the governmental clientele. This is in contrast to a pull strategy, where advertising and promotions are used to create demand among end consumers, who then pull the product through the distribution channels. Public relations may also be used to create awareness and build relationships with clients, but it is not the focus of the scenario described.

Governmental Clients Are Typically Serviced Through Personal Selling Efforts