To formulate marketing communications strategy involves five steps, one of which is not:

Question

Quizplus · Accepted Answer

While analyzing competitor response is an important aspect of a marketing strategy, it is not a part of formulating the marketing communications strategy, which focuses specifically on developing and executing effective communication messages to reach the target audience. The other three steps (assessing opportunities, analyzing resources, and determining objectives) are crucial to the development of a comprehensive marketing communications plan.

To Formulate Marketing Communications Strategy Involves Five Steps, One of Which