According to the textbook, which of the following is not a general guideline for marketer-intermediary interaction to work?

Question

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Insisting on a contractual agreement emphasizing contingency arrangements is not a general guideline for marketer-intermediary interaction to work. While a contractual agreement is important, it should not be the primary focus of the interaction between marketers and intermediaries. The general guidelines include knowing the sales scene, researching the customer, and learning from local representatives.

According to the Textbook, Which of the Following Is Not