In selecting the appropriate media, a strategist will need, ideally, data on media distribution, audiences and advertising exposure.

Question

Quizplus · Accepted Answer

The statement is correct as media distribution, audience demographics, and advertising exposure are important factors to consider when selecting the appropriate media for a marketing campaign. This information helps strategists determine which media channels will reach the target audience most effectively.

In Selecting the Appropriate Media, a Strategist Will Need, Ideally