Promotional tools should be spontaneous according to target market and product characteristics, the size of the promotional budget, the type and length of international involvement, and control considerations.
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Q14: Nothing is more essential to the planning
Q15: Effective communication is particularly important in international
Q16: The marketing of industrial goods is not
Q17: Whatever the goal of the communication process,
Q18: Because of monetary constraints that most exporters
Q20: In selecting the appropriate media, a strategist
Q21: According to the textbook, which of the
Q22: Personal selling allows for:
A)immediate feedback on customer
Q23: The unauthorised use of an event without
Q24: _ focus on the use of personal
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