Which of the following is true of social media?
A)They emphasise pushing or cajoling consumers to buy the firm's products.
B)They implement campaigns that are static, with a limited life.
C)They are slowly fragmenting.
D)They provide the means for consumers to voice negative as well as positive views on products and services.

Question

Quizplus · Accepted Answer

Social media has provided consumers with a platform to share their positive and negative experiences with products and services. This trend has made it essential for firms to be vigilant about their social media reputation and respond to customer complaints promptly. Option A is not entirely correct as social media's goal is to engage with customers and build brand loyalty, not just push products. Option B is not correct as social media campaigns can run as long as they remain relevant and effective. Option C is not correct as social media platforms are continually expanding, with new ones being introduced frequently.

Which of the Following Is True of Social Media