Which of the following is a factor behind the success of social media-based communications?
A)An emphasis on pushing or cajoling consumers to buy the firm's products
B)The implementation of static campaigns with a limited lifespan
C)A minimum requirement of time and resources
D)The ability to measure consumer behaviour and target highly specific market segments

Question

Quizplus · Accepted Answer

The ability to measure consumer behaviour and target highly specific market segments is a major factor behind the success of social media-based communications. This allows businesses to reach their target audience with relevant content and personalized messaging, which can ultimately lead to better engagement and conversions. Options A and B are not relevant and option C is misleading as social media still requires significant time and resources for effective execution.

Which of the Following Is a Factor Behind the Success