Sigma-Electro Inc.is a leading electronics company located in Philadelphia.As part of its new product promotion strategy, the company has placed advertisements in several social networking sites requesting marketing professionals to take part in an online discussion to suggest ways of promoting a product that the company plans to launch in the market shortly.Which of the following is the marketing technique implemented by Sigma-Electro?
A)Astroturfing
B)Crowdsourcing
C)Nano-campaigning
D)Cannibalisation

Question

Quizplus · Accepted Answer

Sigma-Electro is implementing the marketing technique of crowdsourcing by inviting marketing professionals to suggest ways of promoting their product through an online discussion. Crowdsourcing involves getting ideas, opinions, and input from a large group of people to improve a product, service, or marketing strategy.