Question 1

Which of the following is true about the use of social media for sales promotion?
A)Offering coupons online significantly increases the costs of development, distribution and database creation.
B)Firms offer coupons to entice customers to act immediately by visiting a website.
C)Firms will have to incur costs on the printing of coupons.
D)Consumers take considerably more time to search and organise online coupons.

Accepted Answer

Offering coupons online is a popular way of using social media for sales promotion as it can entice customers to act immediately by visiting a website. It is also relatively cost-effective compared to printing coupons. Option A is incorrect as offering coupons online does not significantly increase costs, while option C is incorrect as there is no need to print coupons when offering them online. Option D is incorrect as online coupons can often be easily searched and organized by consumers.

Question 2

Which of the following is a disadvantage of using social media?
A)They require expensive advertisements.
B)They involve campaigns that are static with limited life.
C)They exploit buyers by interrupting and even disrupting buyers' lives.
D)They can send the wrong message about the firm and its brands.

Accepted Answer

Using social media can result in the spread of misinformation or negative comments about the firm or its brands, which can have a negative impact on the firm's reputation.

Question 3

Which of the following is a challenge associated with social media?
A)They are considerably more expensive than traditional media.
B)They involve campaigns that are static, with a limited life.
C)It is difficult to measure their effectiveness.
D)They emphasise pushing customers to buy the firm's products.

Accepted Answer

Measuring the effectiveness of social media campaigns can be difficult, as there are often multiple metrics to consider (e.g. likes, shares, comments, conversions), and it can be challenging to determine which metrics are most important or relevant to the business goals.

Answer: D
 Social media should not be used to simply push products on customers, as this can lead to a negative impression and a decrease in engagement or loyalty. Instead, social media should be used to build relationships with customers, provide value, and create a sense of community.

Question 4

Most of the world's top bloggers are in:
A)Europe.
B)North America.
C)Asia.
D)South America.

Accepted Answer

The answer of Most of the world's top bloggers are...

Question 5

Fearing the dissemination of content offensive to authorities, the _________ government has historically blocked Western social media sites, such as Facebook, YouTube and Wordpress.
A)Brazilian
B)Russian
C)Indian
D)Chinese

Accepted Answer

The Chinese government has a history of blocking Western social media sites like Facebook, YouTube, and WordPress due to concerns about the dissemination of content that could be deemed offensive to the authorities.

Question 6

Sigma-Electro Inc.is a leading electronics company located in Philadelphia.As part of its new product promotion strategy, the company has placed advertisements in several social networking sites requesting marketing professionals to take part in an online discussion to suggest ways of promoting a product that the company plans to launch in the market shortly.Which of the following is the marketing technique implemented by Sigma-Electro?
A)Astroturfing
B)Crowdsourcing
C)Nano-campaigning
D)Cannibalisation

Accepted Answer

Sigma-Electro is implementing the marketing technique of crowdsourcing by inviting marketing professionals to suggest ways of promoting their product through an online discussion. Crowdsourcing involves getting ideas, opinions, and input from a large group of people to improve a product, service, or marketing strategy.

Question 7

What are blogs, wikis, forums and podcasts?

Accepted Answer

The answer of What are blogs, wikis, forums and podcasts?...

Question 8

Which of the following is a shortcoming of social media?
A)They require substantial commitment of time and resources.
B)They drive traffic away from corporate websites.
C)They fail to draw sufficient attention to a firm's products or services.
D)They are more expensive than traditional media.

Accepted Answer

Social media platforms demand a significant investment in terms of time and resources to manage interactions, create content, and maintain an active presence, which can be a substantial commitment for businesses.

Question 9

Which of the following is a drawback of using social media?
A)They involve campaigns that are static, with a limited life.
B)They lack the means to engage target markets more efficiently.
C)They restrict viral marketing.
D)Many people around the world lack access to social media.

Accepted Answer

Many people around the world lack access to social media. This limits the reach of social media campaigns and may exclude certain populations from being engaged with.

Question 10

Which of the following statements is correct?
A)Japanese customer may expect a quick fix but also desires an explanation of what went wrong and what the manufacturer will do in order to avoid a repeat of the failure.
B)By knowing who is using which social sites, marketers can promote their products to their targeted audience at the appropriate sites.
C)Trust plays a critical role in the success of social media marketing.
D)All of these choices.

Accepted Answer

Choice A is correct as Japanese customers value both efficiency and transparency in customer service. 
Choice B is correct as understanding the demographics and preferences of users on different social media platforms is essential for effective targeted advertising. 
Choice C is correct as building trust with customers is crucial for establishing a successful social media presence and maintaining a positive reputation. Therefore, all of the choices are correct.

Question 11

Discuss any one major benefit that firms obtain by using social media in their international marketing activities.

Accepted Answer

The answer of Discuss any one major benefit that firms...

Question 12

Which of the following is a social media success strategy in international marketing?
A)Monitor the firm's online reputation.
B)Implement static and limited campaigns.
C)Push consumers to buy the firm's products.
D)Target the general, nonspecific market.

Accepted Answer

Monitoring the firm's online reputation is a key strategy in international marketing because it allows the firm to respond promptly to feedback and concerns from customers in different countries, thus building a positive image and reputation. Implementing static and limited campaigns, pushing consumers to buy the firm's products, and targeting the general, nonspecific market are outdated approaches that do not account for the unique cultural, linguistic, and social norms in different countries, and may lead to negative reception and backlash.

Question 13

Which of the following countries has the most internet users?
A)China
B)USA
C)Brazil
D)India

Accepted Answer

China has the most internet users with over 800 million as of 2021, followed by India with over 700 million. The USA has around 292 million internet users and Brazil has around 149 million.

Question 14

Explain giving examples how culture has an impact on the use of social media.

Accepted Answer

The answer of Explain giving examples how culture has an...

Question 15

Which of the following is true about the use of social media around the world?
A)Differences in culture affect the way social media are used around the world.
B)The world's entire population has ready access to social media.
C)The digital divide affects only developed countries.
D)Economic conditions have no impact on the way social media are used.

Accepted Answer

Differences in culture can impact the way social media is used around the world. For example, in some cultures, posting selfies and personal information is more accepted than it is in others. In some countries, social media is also used more for business purposes than for personal use.

Question 16

Which of the following is a strategy that firms should follow to maximise the effectiveness of social media in international marketing?
A)Firms need to use mass media strategies to target the world's entire population simultaneously.
B)Firms need to concentrate on targeting the entire market and avoid targeting only certain segments of the market.
C)Firms need to ignore gossip, complaints, rants of disgruntled consumers and activists, and any such related news about it on the internet.
D)Firms need to gain credibility and loyalty by providing expertise online that addresses the specific problems of target markets.

Accepted Answer

Firms need to gain credibility and loyalty by providing expertise online that addresses the specific problems of target markets. This involves actively engaging with consumers and addressing their concerns, as well as providing valuable content that meets their needs. Simply targeting the entire market or ignoring negative feedback is not an effective strategy. Mass media strategies may also be expensive and may not effectively target specific segments of the population.

Quiz 14: Social Networking and Communications

Which of the following is true about the use of social media for sales promotion?

Which of the following is a disadvantage of using social media?

Which of the following is a challenge associated with social media?

Most of the world's top bloggers are in:

Fearing the dissemination of content offensive to authorities, the _________ government has historically blocked Western social media sites, such as Facebook, YouTube and Wordpress.

What are blogs, wikis, forums and podcasts?

Which of the following is a shortcoming of social media?

Which of the following is a drawback of using social media?

Which of the following statements is correct?

Discuss any one major benefit that firms obtain by using social media in their international marketing activities.

Which of the following is a social media success strategy in international marketing?

Which of the following countries has the most internet users?

Explain giving examples how culture has an impact on the use of social media.

Which of the following is true about the use of social media around the world?

Which of the following is a strategy that firms should follow to maximise the effectiveness of social media in international marketing?