Which of the following is not relevant to the definition of,channel?
A) External, meaning the channel exists outside the firm.
B) Internal, meaning the channel exists as part of the firm.
C) Contactual organization, referring to those firms involved in negotiatory functions.
D) Operates, suggesting involvement by management in the affairs of the channel.
E) Distribution objectives, meaning management has certain distribution goals in mind.
Correct Answer:
Verified
Q14: Which of the following is a true
Q15: Channel management should be viewed as:
A) The
Q16: A sustainable competitive advantage is one that
A)
Q17: When a firm finally invents the Star-Trek®
Q18: The channel manager is:
A) A quite common
Q20: According to the text,the most promising avenue
Q21: In general,basic decisions in channel strategy usually
Q22: From the standpoint of the channel flows
Q23: The five flows in marketing channels discussed
Q24: Ten producers of garden tools all sell
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