Channel management should be viewed as:

Question

Quizplus · Accepted Answer

Channel management is one of the major strategic areas of marketing management. It involves making decisions about the design and management of intermediaries or middlemen, such as wholesalers, distributors, and retailers, who facilitate the movement of products or services from producers to consumers. This is a critical aspect of marketing strategy because it can influence a company's overall market coverage, supply chain efficiency, and profitability.

Channel Management Should Be Viewed As