The text argues that the role of marketing channels in marketing management is:

Question

Quizplus · Accepted Answer

The text states that marketing channels play a strategic role in many cases, which implies that their importance goes beyond just being a tactical issue or offsetting problems in product strategy. The text does not suggest that marketing channels are the most important part of marketing management or that their importance is limited to the automobile business.

The Text Argues That the Role of Marketing Channels in Marketing