Which of the following statements is true?

Question

Quizplus · Accepted Answer

Channel management and logistics are two major components of distribution strategy. Distribution strategy involves managing the movement of products from the manufacturer to the consumer, and this includes deciding on the appropriate channels to use, managing those channels, and ensuring that the products are delivered effectively to customers. Logistics involves managing the physical flow of goods and associated information from the point of origin to the point of consumption. Therefore, both logistics and channel management are important components of distribution strategy.

Which of the Following Statements Is True