The Coors Company Has Decided to Focus on Channel Strategy

The Coors Company has decided to focus on channel strategy as the key factor in achieving sustainable competitive advantage because:

A) In the beer market, product, price and promotion simply are not important strategic variables.
B) The relationship between a manufacturer and its channel members is not copied easily by competitors.
C) The beer market is growing so rapidly that manufacturers have difficulty securing enough distributors.
D) There is a high rate of new product success.
E) It is easy to maintain brand recognition.