In the development of channel strategy,the channel manager is faced with:

Question

Quizplus · Accepted Answer

In the development of channel strategy, the channel manager is primarily faced with an allocation decision - that is, deciding on which channel partners should be selected and allocated specific roles and responsibilities to best serve the company's customers and achieve its objectives. While other decisions such as sales, tactics, logistics, and operations may also come into play, they are all ultimately guided by the allocation decision.

In the Development of Channel Strategy,the Channel Manager Is Faced