Retailers have been using scanner data to perform all of the following except:

Question

Quizplus · Accepted Answer

Scanner data is primarily used by retailers for promotion and pricing decisions, shelf management, direct product profitability, and forecasting. Pay and promotion analysis, especially the "pay" aspect, typically does not utilize scanner data, as it is more related to human resources and employee compensation decisions rather than consumer purchasing behavior or product performance.

Retailers Have Been Using Scanner Data to Perform All of the Following