A wholesaler attempts to secure retailer acceptance for its own brand of guitars.That wholesaler also carries similar guitars from a manufacturer of a nationally known brand.This is an illustration of:

Question

Quizplus · Accepted Answer

This is an example of vertical competition, as the wholesaler is competing with the manufacturer of the nationally known brand in the same distribution channel (wholesale to retail). The competition is based on the wholesaler's own brand of guitars versus the nationally known brand carried by the wholesaler.

A Wholesaler Attempts to Secure Retailer Acceptance for Its Own