Retailers like to sell their own brands because of all of the following except:

Question

Quizplus · Accepted Answer

Retailers like to sell their own brands because gross margins are higher, they control their own destiny, competitive comparisons are more difficult, and they are exclusive to the retailer. However, the statement "consumers prefer private label products" is not always true, as consumer preferences can vary depending on the product category, quality, and perceived value.

Retailers Like to Sell Their Own Brands Because of All