Channel strategy may be of more importance than the other strategic variables of the marketing mix and is also important to:

Question

Quizplus · Accepted Answer

Channel strategy is crucial in ensuring that the firm's overall objectives and strategies are met. The choice of channels can impact the reach, accessibility, and effectiveness of the firm's marketing efforts, which in turn can affect its competitive position and profits. While channel strategy can also impact operations and product line development, these factors are often more directly affected by other strategic variables in the marketing mix.

Channel Strategy May Be of More Importance Than the Other